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Hotel Management School Leeuwarden and European Tourism Futures Institute bring together some of the leading thought leaders about the future of Artificial intelligence (AI).

Today, AI improves the customer experience, streamlines booking processes, optimizes pricing strategies, and assists in predictive analysis, making travel more efficient and tailored to individual preferences. AI’s role is increasingly vital in shaping the future of the hotel and tourism sectors. We would like to invite you for The Future of AI – Hospitality & Tourism Perspectives – a webinar where we have brought together three experts, who will ponder the future of AI and how it will change the hospitality and tourism sectors.

Date: Thursday 18th April, 11.30-12.30 pm.
Registration for the webinar can be found here.

Speaker 1: Professor Iis Tussyadiah, Professor of Intelligence Systems in Service and Head of School of Hospitality & Tourism Management, University of Surrey, United Kingdom

Iis Tussyadiah conducts research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. She investigates the applications and implications of artificial intelligence and is an advocate of utilising technology to forge new pathways to a better future.

  • Roles of GenAI in Future-Proofing Hospitality Businesses
    In her talk, Professor Tussyadiah focuses on how Generative AI can enhance the agility of tourism and hospitality businesses amidst uncertainty. It will explore ways GenAI can be leveraged to foster industry resilience by aiding in strategic planning and operations through effective human-AI collaboration.

Speaker 2: Professor Stanislav Ivanov, Varna University of Management, Bulgaria
Stanislav Ivanov is the Founder and co-Editor-in-chief of the European Journal of Tourism Research and ROBONOMICS: The Journal of the Automated Economy. His upcoming book is Future Tourism in a Robonomic World.

  • The Economics of Generative AI in Tourism and Hospitality
    Professor Ivanov’s presentation focuses on the cost-benefit analysis of generative AI implementation in tourism and hospitality, delves into the automatability of tasks by generative AI, evaluates its substitution, enhancement (augmentation) and transformational effects, and discusses its economic limitations and microeconomic implications.

Speaker 3: Frederik Jan van der Meulen, lecturer and consultant innovation, Hotel Management School Leeuwarden, The Netherlands
Frederik Jan van der Meulen is a passionate innovator in business and education, dedicated to using technology like PowerBI and ChatGPT to develop efficient, people-focused processes and inspiring educational experiences. As a lecturer and consultant, he specializes in blending innovation and education with IT management, particularly in hospitality, and is committed to transforming complex data into actionable insights and nurturing curiosity in diverse learning environments.

  • Artificial Intelligence in the Hospitality Industry: Challenges and Sustainability Solutions
    In this webinar, Frederik Jan van der Meulen explores how AI is revolutionizing the hotel industry, not just in service and efficiency but as a key player in achieving sustainable practices. Let’s talk about the integration of AI in meeting environmental, social, and economic responsibilities, addressing challenges like data privacy, scalability, and cost, and revealing strategies for sustainable growth in hospitality.

Chair: Dr. Stefan Hartman is the Head of Department of the European Tourism Futures Institute at NHL Stenden University of Applied Sciences, Leeuwarden, The Netherlands.
ETFI helps stakeholders in the leisure and tourism industry to develop strategies and actions that allow them to manage continually changing business environments. To do so, they use knowledge of transition management, resilience and adaptive capacity building. Dr. Hartman’s research focuses on the development, strategic (spatial) planning and governance issues related to spaces and places that are in the process of becoming (smart) destinations for tourism and leisure.


Professor Iis Tussyadiah 

Professor Stanislav Ivanov 

Frederik Jan van der Meulen

Dr. Stefan Hartman