In a utopian scenario, travelers use advanced technologies like AR and VR to immerse themselves in diverse cultures, supported by sustainable practices that preserve traditions and help local communities thrive economically and socially. Conversely, a dystopian future could see over-commercialization and environmental degradation, leading to a loss of authenticity and erosion of local cultures.
In a new book, “The Future of Cultural Tourism,” edited by Dr. Xavier Matteucci and Dr. Simone Moretti, explores these possibilities and offers insights into how cultural tourism may evolve in a complex and uncertain future, addressing the needs of cultural tourists through innovative product and service development, and engaging with immersive, collaborative, and technology-driven experiences.
As part of the Hotel Management School Leeuwarden and European Tourism Futures Institute what’s next webinar series, the editors and contributors delve into the many layers of cultural tourism including:
- What is the Future of Cultural Tourism?
Dr. Xavier Matteucci & Dr Simone Moretti - Museums of the Future: Cultural Tourism Experiences for Wellbeing and Transformation (download a free copy of the chapter)
Dr. Marta Šveb Dragija - Beyond Digital Prisons: Counterculture and the Hippie Trail Resurrected
Dr. Daniel W.M. Wright
The moderator of the event is Dr. Sarike van Slooten (European Tourism Futures Institute)
Date: Friday 6th June 2025
Time: 11.30-12.30 CET (Amsterdam)
Registration and further details here
Special Promotion: Get 50% off The Future of Cultural Tourism by using the discount code FCT50 when purchasing the book directly from www.channelview.com. Use the code upon checkout.