Artificial Intelligence and Destination Marketing
Artificial Intelligence (AI) is the science and technology of creating computer systems that can perform tasks normally requiring human intelligence such as learning, reasoning, problem-solving, perception, and decision-making. AI without doubt has been a game changer in society. AI is transforming destination marketing by shifting from broad campaigns to hyper-personalized, predictive experiences that curate itineraries and recommendations in real time. It also redefines visibility, as destinations must provide structured, machine-readable data to be discoverable in AI-driven search and travel planning.
Evolution
In this webinar we bring together some of the thought leaders and practitioners who are setting the future agenda when it comes to the evolution of AI and Destination Marketing, our speakers and topics include:
Learnings from a community of 100+ destination marketing organisations working with AI
Signe Jungersted, CEO & Founding Partner, NAO Group
When AI Designs the Destination Experience: Rethinking Destination Marketing in the Age of Algorithms
Prof. Faizan Ali, Established Professor of Marketing, University of Galway
Next-generation agentic AI that thinks, reasons, and acts with purpose
Alexander Rayner, CEO, SmartData Travel
Impacts of AI on consumer decision making for tourist destinations
Prof. Metin Kozak, Kadir Has University
Personalisation with Purpose: An Ethical AI Companion for Scotland
Michael Graham, Senior Product Owner, VisitScotland
Chair: Dr David Proctor, Senior Lecturer in Marketing, Hotel Management School Leeuwarden
Date: Thu, Feb 19
Time: 11:00 AM – 12:30 PM GMT+1 (CET, Amsterdam)
Online event and Registration