In an ever changing world of climate change and AI how do your make sense of the future of tourism and hospitality? A new book, Scenario Planning & Tourism Futures: Theory Building, Methodologies and Case Studies offers a guide of how to make sense of the future for practitioners, researchers and students using scenario planning.
Written by three leading experts, Professor Albert Postma, Dr Stefan Hartman (European Tourism Futures Institute) & Professor Ian Yeoman (Hotel Management School Leeuwarden) the book provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight.
Join the authors for this online webinar in which they discuss the European Tourism Futures Institute approach to scenario planning, how scenario planning can be used to create futures orientated strategies, respond to events such as COVID-19 or a theory builder for PhD studies.
The publishers (Channel View Publications) are offering a 50% discount off the book if purchased directly from www.channelviewpublications.com
Use discount code SPTF50 upon checkout.
When: 28th January
Time: 2.30-3.30pm, CET (Amsterdam time)
Where: Online
Register here