Researcher John Hornby, in conjunction with Professor Ian Yeoman —Professor of Disruption, Innovation and New Phenomena—has delivered a high-impact project that is already making waves nationally. Their recent study on the proposed VAT increase for the hotel sector has not only garnered attention within academic circles but has also reached the political heart of the Netherlands.
The project, supported by a €7,500 grant, examined the economic and social consequences of increasing VAT on hotel accommodation from 9% to 21%. Conducted in collaboration with Decisio and the Centre of Expertise Leisure, Tourism & Hospitality (CELTH), the findings highlight the broader risks such a policy poses to tourism, regional economies, and employment.
The work was formally presented to the Tweede Kamer (Dutch House of Representatives), contributing vital data to ongoing national debates. The team’s scenario modelling and policy analysis offer a critical evidence base, helping to ensure that decision-makers fully consider the unintended impacts of fiscal reform.
This project exemplifies how academic research can directly influence public policy and demonstrates the value of interdisciplinary partnerships. Please see: https://www.nritmedia.nl/kennisbank/48832/btw-verhoging-hotels-pakt-nadelig-uit-voor-sector-en-regio)