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The provinces of Friesland and Zeeland have taken up the challenge of reducing plastic waste and its polluting effects. This led to the research project Plastic in Hospitality & Tourism: a global problem with local solutions. The project is a collaboration of the professorships Sustainability in Hospitality and Tourism, Open Innovation and Circular Plastics Lab and Green Logistics of NHL Stenden University with the HZ University of Applied Sciences. Several companies from Friesland and Zeeland are involved in this project. The final evaluation of the research will follow later this year.