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Professorships

Associate Professorship Design Based Hospitality Education

Hospitality Education plays a vital role in shaping future proof professionals for the dynamic hospitality industry. In recent years, hospitality education has evolved significantly to meet the changing demands and trends of the industry. To support learners to become future proof professionals in the Hospitality Industry, new educational concepts, such as Design Based Education, are developed.

The professorship Hospitality Education observes the transfer of the intended curriculum, the design of the concept (and other concepts), into practices (implemented curriculum). The research group explores the drivers and constraints of the concept from a trialogical and narrative approach, which entails the involvement of students, educators (including researchers) and industry partners in sharing their perceptions and narratives (attained curriculum). To bridge the stakeholders’ perception gaps, the professorship fosters constructive dialogues across various networks and promotes boundary crossing and collective learning among students, educators, researchers, and hospitality industry professionals.

Research themes

  • Looking behind the Scenes
    To identify and (re)conceptualize underlying philosophy and learning principles of Design Based Hospitality Education, and research and support ‘Living the Learning Principles’ within Hotel Management School Leeuwarden.

  • Designerly Learning in Hospitality Education and Hospitality Industry
    To explore to what extent Designerly Learning supports students to develop higher order skills.

  • Small case learning: Ateliers: the place to be!
    To explore the concept of ateliers and the place of ateliers in the Hospitality Education curriculum.

  • Design Based Learning Study. Our way of learning and working!
    To explore to what extent Design Based Learning Study (DBLS) supports lecturers to design, apply and evaluate didactical (tailored) interventions based on DBE (Design Based Education) learning principles.
    To gain insight into facilitators’ collective learning processes within the DBLS approach

  • Stakeholders’ voices from a trialogical perspective
    To get insight into how students, lecturers and, industry partners, perceive design-based hospitality education.

  • Design Based Hospitality Education team model
    To identify lecturers’ tasks, activities and needed competencies of educators in DBE

  • Hospitality, care and well being
    To explore to what degree hospitality, care and well-being in education and professional field mutually support one another.

The Team

Associate Professor in Design Based Hospitality Education

Dr. Hanneke Assen

Hanneke Assen was born in Avereest, The Netherlands. In 1989 she graduated from the Stichting Lerarenopleiding Ubbo Emmius with a Bachelor Degree in Health Sciences and in 1992 in Business Economics.  In 1994, she started as a Senior Lecturer Business Economics at NHL Stenden University of Applied Sciences and encountered problem-based learning (PBL) a learner-oriented approach to teaching and learning. As a lecturer she noticed that she and other teachers, even after more than 25 years of experiences as PBL tutors, struggle with developing and applying pedagogical-didactical strategies to support students’ self-directed, constructive and collaborative learning processes. This insight became the starting point for her Masters study, Doctor of Philosophy (PhD) and post-doctoral research.

She completed her Master in Learning and Innovation in 2011. Her Master thesis focused on the dialogue in education. She graduated cum laude. This master thesis can be seen as the groundwork for her PhD research and post-doctoral research.  She completed her PhD with the title “From a teacher- to a learner-oriented approach to teaching. The role of teachers’ collective learning processes” in 2018. After her PhD, she started with the post-doctoral research with the title “Activators for Change: Moving to Design Based Education”.

The Associate Professorship Design Based Hospitality Education is one of the research lines of the professorship Hospitality Studies. In addition, the associate professor is a member of the research group of the professorship Design Based Education.

CV Associate Professor Dr. Hanneke Assen

Research Group members:
Dr. Marte Rinck de Boer
Macmillion Fernandes MA

Research lecturer & NHL Stenden Counsellor Research Integrity

Dr. Marte Rinck de Boer

My background in the Geisteswissenschaften has a long lasting influence on my research interests and approach to qualitative research. Moreover, I consider myself a critical qualitative researcher.

I obtained a Master (cum laude) in German Studies from the University of Groningen (1986) where I also took the minors Musicology and  Greek and Roman culture and history.

Partly financed with a scholarship obtained from the Deutscher Akademischer Austauschdienst, I studied at the Ludwig Maximilian University in Munich (Germany) between 1983 till 1986. Here, I wrote a master thesis on the use of the Middle Ages text of Tristan and Isolde in Richard Wagner’s Gesamkunstwerk with the same name. Furthermore, I wrote a second thesis about the role of German short stories in teaching literature in secondary education.

I taught text interpretation at the University of Groningen and was appointed as teacher for German language at the Hotel Management School Leeuwarden in 1987. I feel privileged and proud as well that I was a member of the pioneer team that built up the school from scratch. During these years, I developed my knowledge in the field of social constructivist education, in particular with a focus on Problem-based Learning. I conducted several studies on experiences and perceptions of students and of tutors in PBL

In 2015, I obtained my PhD from the university of Humanistics in Utrecht. I investigated a Dutch school innovation with an anthropology based approach to participant observations informed by the work of social anthropologist Tim Ingold (2013). I identified the hidden forces of utopian and ideological thought in educational innovation, concepts developed by late knowledge sociologist Karl Mannheim in his seminal work Ideology and Utopia (1936) in which he analyses these forces in the construction of society.

I am a member of the AIHR research network formed for and by Research lecturers (RLs) and Stenden HMS teaching staff who are engaged in doing research. My research projects include Problem Based Learning, innovation in education and lifelong learning; human beings and making meaning in organization, emotional and aesthetic labour in Hospitality Industry.

Furthermore, I am interested in Nomadic inquiry and reflexivity in research; in complexity thinking; in the work of the late political theorist Hannah Arendt and the contemporary German sociologist Hartmut Rosa.

Currently, I teach research with a focus on qualitative research at SHMS BA and MA program, and I supervise research project in both programs. Furthermore, I teach and coordinate the research line at the Master Learning and Innovation program of the NHL Stenden academy of Education.

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Lecturer, Researcher and Student Coach

Georges El Hajal

Georges El Hajal is a Lecturer, Researcher and  Student Coach. Born and raised in Beirut – Lebanon, he holds a BA in Hospitality Management from the Lebanese University, Faculty of Tourism and Hospitality Management and a MA in International Service Management from London Metropolitan University and NHL-Stenden University of Applied Sciences. He is a Chartered Member (MCIPD) of the Chartered Institute of Personnel and Development (CIPD), an Associate Certified Coach (ACC) credential-holder from the International Coach Federation (ICF) and a member of the Academy of International Hospitality Research (AIHR) and the Institute of Hospitality (IoH).

He has many years of hands-on Human Resources Management experience in international Hospitality Management and the Service Industry (Lebanon, the Netherlands, Qatar, United Arab Emirates and Kurdistan – Iraq), and in the humanitarian world with the International Committee of the Red Cross Geneva (ICRC) doing field missions as Finance, Administration and Human Resources  Manager in Afghanistan, Iraq, Yemen, and the Philippines and as a Protection Delegate in Nouakchott, Mauritania.

His research interests focus on strategic human resources management and human resources technologies such as Artificial Intelligence (AI) and robotics and their impact on today’s and tomorrow’s employees; their well-being, productivity, and development. Georges is also interested in the future of hospitality jobs and has published papers on the topic.

In alignment with his expertise and research interests, Georges teaches human resources management, organizational behaviour and strategic human resources management in NHL Stenden Hotel Management School’s Bachelor and Master’s Program. He is also an Expert and an Atelier Facilitator part of the School’s new Design Based Education Curriculum.

As an Industry Placement Coach, Georges collaborates closely with industry partners and coaches students from the application process throughout their ten-month placement in Amsterdam. As a research supervisor, Georges supervises Master’s Theses within NHL Stenden Hotel Management School.

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Inga Mons MsC

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Macmillion Fernandes MsC

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Cras ante massa, pellentesque quis ultrices quis, vestibulum at est. Proin aliquet neque nec nunc efficitur rhoncus. Mauris eget justo sollicitudin, consectetur est ac, facilisis lectus. Duis cursus imperdiet sem ut facilisis. Donec varius, tortor a laoreet aliquam, nisl lectus aliquam turpis, non gravida enim erat et nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Praesent ac sem sit amet erat porttitor euismod quis eu erat. Ut at ligula urna.

Suspendisse hendrerit, dolor quis vehicula ullamcorper, quam nisi euismod diam, eget aliquet felis lorem quis dui. Ut faucibus dui eu pulvinar facilisis. Sed aliquet neque eget cursus ullamcorper. Curabitur orci nisi, congue fringilla purus quis, interdum lacinia diam. Vestibulum ultricies rutrum ligula in rutrum. Donec at sapien volutpat, pellentesque elit sed, feugiat metus. Ut vel facilisis ante. Morbi nibh eros, pretium sit amet tempus ac, malesuada id dui. Cras facilisis non metus a faucibus. Cras sed tellus in justo ornare ornare ac eget lacus.

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Mandy Wen

Nam in suscipit velit. Fusce venenatis quis nunc vel posuere. Nulla non hendrerit ipsum, eget viverra risus. Suspendisse auctor ex ipsum, a dapibus sem semper non. Integer et consequat quam, eu tempor risus. Proin blandit sodales efficitur. Quisque non fermentum elit, sit amet porttitor massa. Etiam ac est nisi. Curabitur non eros leo. Aenean vel egestas ex. Aenean ornare risus accumsan, tincidunt libero ut, sodales sem. Vestibulum id condimentum eros. Praesent tincidunt, nisl in venenatis posuere, urna elit scelerisque leo, sit amet lobortis lacus massa ut eros.

Cras ante massa, pellentesque quis ultrices quis, vestibulum at est. Proin aliquet neque nec nunc efficitur rhoncus. Mauris eget justo sollicitudin, consectetur est ac, facilisis lectus. Duis cursus imperdiet sem ut facilisis. Donec varius, tortor a laoreet aliquam, nisl lectus aliquam turpis, non gravida enim erat et nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Praesent ac sem sit amet erat porttitor euismod quis eu erat. Ut at ligula urna.

Suspendisse hendrerit, dolor quis vehicula ullamcorper, quam nisi euismod diam, eget aliquet felis lorem quis dui. Ut faucibus dui eu pulvinar facilisis. Sed aliquet neque eget cursus ullamcorper. Curabitur orci nisi, congue fringilla purus quis, interdum lacinia diam. Vestibulum ultricies rutrum ligula in rutrum. Donec at sapien volutpat, pellentesque elit sed, feugiat metus. Ut vel facilisis ante. Morbi nibh eros, pretium sit amet tempus ac, malesuada id dui. Cras facilisis non metus a faucibus. Cras sed tellus in justo ornare ornare ac eget lacus.

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Dr Rodney Westerlaken

Nam in suscipit velit. Fusce venenatis quis nunc vel posuere. Nulla non hendrerit ipsum, eget viverra risus. Suspendisse auctor ex ipsum, a dapibus sem semper non. Integer et consequat quam, eu tempor risus. Proin blandit sodales efficitur. Quisque non fermentum elit, sit amet porttitor massa. Etiam ac est nisi. Curabitur non eros leo. Aenean vel egestas ex. Aenean ornare risus accumsan, tincidunt libero ut, sodales sem. Vestibulum id condimentum eros. Praesent tincidunt, nisl in venenatis posuere, urna elit scelerisque leo, sit amet lobortis lacus massa ut eros.

Cras ante massa, pellentesque quis ultrices quis, vestibulum at est. Proin aliquet neque nec nunc efficitur rhoncus. Mauris eget justo sollicitudin, consectetur est ac, facilisis lectus. Duis cursus imperdiet sem ut facilisis. Donec varius, tortor a laoreet aliquam, nisl lectus aliquam turpis, non gravida enim erat et nisi. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Praesent ac sem sit amet erat porttitor euismod quis eu erat. Ut at ligula urna.

Suspendisse hendrerit, dolor quis vehicula ullamcorper, quam nisi euismod diam, eget aliquet felis lorem quis dui. Ut faucibus dui eu pulvinar facilisis. Sed aliquet neque eget cursus ullamcorper. Curabitur orci nisi, congue fringilla purus quis, interdum lacinia diam. Vestibulum ultricies rutrum ligula in rutrum. Donec at sapien volutpat, pellentesque elit sed, feugiat metus. Ut vel facilisis ante. Morbi nibh eros, pretium sit amet tempus ac, malesuada id dui. Cras facilisis non metus a faucibus. Cras sed tellus in justo ornare ornare ac eget lacus.

Learn more about this professorship