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How do we make the sense of the future? A new book from Professor Ian Yeoman and colleagues Professor Albert Postma and Dr Stefan Hartman from the European Tourism Futures is a practical guide to using scenario planning in the tourism industry.

The book Scenario Planning & Tourism Futures: Theory Building and Case Studies provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and future case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasizing the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.

The new book is published on the 10th of December 2024 by Channel View Publications.