This week saw the launch of a new edited book from the Professors of the Hotel Management School Leeuwarden envisaging what the future hotel would look like in 2050 and beyond through the lens of hospitality, education & workforce, sustainability and innovation & disruption. The book sets out to live up to the hotel school vision of ‘creating what’s next’ by simply stating what will be next.
The research highlights the importance of strategic foresight and interdisciplinary collaboration in navigating emerging challenges. By integrating academic perspectives and industry trends, the work contributes to a deeper understanding of how hotels can evolve into adaptive, resilient and guest-centric environments.
As Academy Director Marco ten Hoor say’s in the book (p xxii)
The Future of Hotels is both a guide and source of inspiration. It encourages all of us in hospitality to think about the future with curiosity and purpose.
Contributors from researchers from across all the professorships include:
Marco ten Hoor: Foreword: The Future of Hotels
Chapter 1. Ian Yeoman, Hanneke Assen, Elena Cavagnaro and Erwin Losekoot: Creating What’s Next: The Future of Hotels
Chapter 3. Ian Yeoman, Alexander Schmidt and Una McMahon-Beattie: Creating What’s Next: A Historical and Futuristic Perspective of Disruption, Innovation and New Phenomena in the Hotel and Accommodation Sectors
Chapter 8. Marte Rinck de Boer, Marco Mazereeuw, Macmillion B. Fernandes, Inga Mons and Hanneke Assen: It Takes Two to Tango: Boundary Crossing between Hospitality Education and the Hotel Industry Towards Lifelong Learning
Chapter 10. Latifa Benhadda and Edwin Tarus: Global Minds 2.0: Nurturing Tomorrow’s Globally Competent Hotel Leaders Through Design-Based Education Approach
Chapter 12. David Proctor: Checking into Tomorrow: Navigating the Future of Hotel Marketing
Chapter 19. Ian Yeoman, Hanneke Assen, Elena Cavagnaro and Erwin Losekoot: What Will the Hotel Look Like in the Future? A Timeline Perspective
For further details about the book are available from the publisher, Channel View
Editors:
Dr. Hanneke Assen, Professor of International Hospitality Education
Dr. Elena Cavagnaro, Professor of Sustainability in Hospitality and Tourism
Dr. Erwin Losekoot, Senior Lecturer, Edith Cowan University (formerly Professor of Hospitality Studies, NHL Stenden University of Applied Sciences)
Dr. Ian Yeoman, Professor of Disruption, Innovation and New Phenomena in Hospitality & Tourism
