In an exciting collaboration, alumnus Wouter Hensens has co-authored a game-changing book, ‘The Good, The Bad, and The Emoji: Mastering the Art of Review Data,’ alongside Meno Beker and Hans Keukenschrijver. This literary work takes readers on a deep dive into the rapidly changing world of online reviews, discovering their significance in shaping consumer behavior, building trust, and determining product success.
The book provides a comprehensive guide to the numerous aspects of review data, including analysis and practical applications. A must-read for marketers striving to conquer the digital age, this publication unlocks the secrets of leveraging customer feedback to its fullest potential.
To explore this work further, click here.